Pay-per-lead (PPL) affiliate offers offering revenue each time you refer a potential customer to a merchant, (advertisers) while pay-per-sale (PPS) affiliate offers only offer a payout when a sale is made. Each type of offers has its own benefits and these may be more suited to certain monetization strategies than others.

Many major affiliate networks, such as Paid Affs, AdsMain, PeerFly..etc, offer pay-per-lead (PPL) affiliate offers in addition to the more common pay-per-sale (PPS) offers. At the time of this writing, Paid Affs offers many pay-per-sale (PPS) offers as they do pay-per-lead (PPL) offers.

Which Type is Better PPL or PPS ?

Each type of offers has its own pros and cons. Which one you should use is often determined by the type of sales vehicle you have (for example, website, email newsletter, or mobile app), how much traffic you get, your income goals, and so forth.

Pay-Per-Lead (PPL) Affiliate Offers

Pay-per-sale affiliate networks/programs can offer leads for as little as $0.01 or upwards of twenty dollars. Higher commissions are possible, but extremely rare – at least in the case of network-managed affiliate programs.

Affiliate networks and affiliate tracking software that run pay-per-lead programs include ShareASale, ClickBank, and others. Some merchants (advertisers) manage their own affiliate programs, using proprietary affiliate tracking software such as

Another option that hasn’t been fully tapped in the affiliate space is local lead generation. Most of the major affiliate marketers tend to focus on highly competitive niches, which means that local areas have yet to be fully saturated.

Like large national or international companies, local companies will also pay for leads (PPL). Local lead generation can often earn more per lead and is often less competitive.

Pay-Per-Sale (PPS) Affiliate Offers

There are a few reasons for this. Pay-per-sale (PPS) offers require no up-front investment on the part of the merchants (advertisers). That is, they don’t need to pay for leads that may or may not convert. A pay-per-sale (PPS) offers only takes money out of a completed purchase.

Also, pay-per-sale (PPS) offers are less risky for merchants (advertisers). With an increasing amount of online fraud, false online traffic, and false leads, merchants (advertisers) have ended up paying for leads that don’t convert. This is one reason that pay-per-click (PPC) affiliate networks/programs have become so unpopular.

Since virtually all affiliate networks/programs offer predominantly pay-per-sale (PPS) compensation models, a simple Google search will reveal the top affiliate networks/programs and merchants relevant to your niche. And that’s one of the best ways to determine which type of compensation model is best for you.



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