Monetization
Pay-Per-Sale (PPS) vs. Pay-Per-Lead (PPL) Offers
Pay-per-lead (PPL) affiliate offers offering revenue each time you refer a potential customer to a merchant, (advertisers) while pay-per-sale (PPS) affiliate offers only offer a payout when a sale is made. Each type of offers has its own benefits and these may be more suited to certain monetization strategies than others. Read more…